Brewed for the Outdoors

In today’s beer-drink-beer world, Laker isn’t exactly looked upon as the drinking man’s first choice. So, for their summer campaign and soft relaunch, we were tasked with charting a new course for the oft-maligned—but still quite tasty—beer.

By leaning into the no nonsense attitude of Laker the brand, the crisp, easy-drinking taste of Laker the beer, and injecting it all with bit of snark, we took the brand from “I buy it because it’s the cheapest” to “I buy it because I want to drink it.”