Cheque Your Privilege
Client: POV Film School
Agency: BleuBlancRouge
Go to any ad agency or film studio and the straight white cis folks who work there (myself included) will tell you they feel bad about the lack of diversity and that the industry should do more. So, when POV—a Toronto film school training the next generation of diverse talent—approached us to create an awareness campaign, we knew just how to help.
We put the industry's guilt to good use by getting them to check their privilege with actual cheques.
TV 30
Web 15
Press
Little Black Book
Campaign
Strategy
Breakfast Television