The Sport Utility Sedan

Client: Subaru Canada

Agency: Red Urban

How do you sell the most vanilla car on the market that just so happens to be packed with a ton of great features?

With a little bit of showmanship.

Call this one a paradigm shift.

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Fully committed to the bit, we staged a brief interview with our visionary CLO (Chief Legacy Officer)

Then we created a little something for the uninitiated: a trunkification primer.

From airports to elevators, the SUS got around.

And, to wrap it all up in a neat package, we created a web experience for the Sport Utility Sedan that wouldn’t seem out of place in Silicon Valley.